HOW DID WE GET HERE?

IT ALL STARTED LONG AGO IN THE MIDDLE OF THE GULF OF OMAN ON DEPLOYMENT...

ONE DAY A BUDDY OF MINE AND I WERE WERE JOKING AROUND ABOUT HOW LAME SOME OF THE CLOTHES PEOPLE WORE TO THE GYM WERE. THEY ALL HAD SAYINGS ALONG THE LINES OF "YOU CAN DO IT!" AND "KEEP PUSHING!" 

THE IDEA CAME TO MY MIND THAT WE SHOULD MAKE SOME MEME SHIRTS WITH SOMETHING STUPID LIKE "NOBODY BELIEVES IN YOU" or "give up" TO COUNTER THAT FAKE FEELING attitude.

He was able to get his wife to make some rough draft mock ups using those cheap gildan shirts just to see if it could even work. Low and behold... in came the compliments.

turns out there may just be a market for gym clothes that don't spout empty, emotionless, and "uplifting" nonsense.

I then bought some basic vinyl cutting equipment and found a clothing supplier that sells clothes not make of the crap quality cotton garbage gildan uses and went to work!

as soon as they were finished (took like 20+ hours to make 96 shirts by the way) i took off right back to work to let people know we made the idea come to life. We HAD TO KNOW  IF THIS WAS ACTUALLY WORK PURSUING.

well...

LESS than 2 hours later i was completely sold out of shirts.

after some time, prep, and a LOT more money and practice on better more efficient equipment, here we are.

TRUE NEGATIVE REINFORCEMENT.

FROM MY HANDS TO YOURS.